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Event organizer is the name of the profession. Profession: organizer of entertainment events. Who is the profession suitable for?

Job description specialist in organizing mass events and sponsorship (event manager)

Job title: specialist in organizing mass events and sponsorship.

Role: Carrying out company tasks in order to organize external events in accordance with its marketing strategy; organizing PR events and sponsorship projects aimed at positioning the company among clients and partners.

Main goals:

· Planning, coordination, implementation and control of events (PR events, conferences, press conferences, charity events, non-standard events).

· Managing relationships with event and PR agencies and assessing the effectiveness of cooperation.

· Development and implementation of concepts, ideas, mechanics and event scenarios that meet the set goals through close cooperation with event and PR agencies.

· Assessing the effectiveness of activities, searching for ways to improve them.

· Management of sponsorship projects: development of sponsorship strategy; setting communication goals (including brand positioning, level of brand awareness); placement of promotional materials within sponsorship projects.

· Participation in procurement procedures for services, preparation of tender documentation, close cooperation with the procurement department in order to achieve the best “task-budget-result” ratio.

· Building relationships with other departments of the company: participation in professional clubs, general meetings, ceremonies, etc.

· Constant monitoring of changes occurring in the event industry (leading event agencies), industry trends and innovations.

Special knowledge and competencies:

· Presentation skills (the ability to convey information effectively and convincingly).

· Project management skills (budgeting and time management).

· Ability to negotiate.

· Legal and financial knowledge relevant to all types of events and sponsorship projects.

· Knowledge of the operation of conference equipment, concert equipment (lighting and sound systems).

· Knowledge in the field of art history (including music, choreography).

· Artistic taste.

· Creative thinking.

· Fluency in languages ​​(English).

· Computer skills (knowledge of MS Office Power Point, Excel, MS Project)

Behavioral competencies of the candidate:

· determination;

· creativity and openness to new ideas;

· proactivity, quick response, stress resistance;

· good memory and attention to detail;

· desire for best results;

· passion for the success of the team;

· empathy towards clients.

JOB DESCRIPTION FOR EVENT MANAGER

Job Description for Event Manager

I APPROVED
CEO
Last name I.O. ________________
"________"_____________ ____ G.

1. General Provisions

1.1. An event manager belongs to the category of specialists.
1.2. Appointment to the position of event manager and dismissal from it are made by order of the general director of the company.
1.3. The event manager reports directly to CEO companies.
1.4. During the absence of the event manager, his rights and responsibilities are transferred to another official, who acquires the corresponding rights and is responsible for the proper performance of the duties assigned to him.
1.5. A person with secondary vocational education in the entertainment industry, as well as work experience in a similar position for at least two years, or higher professional education and work experience in the specialty for at least a year, is appointed to the position of event manager.
1.6. An event manager must know:
- specifics of organizing large corporate events;
- specifics of the service industry and the gift manufacturing industry;
- basics of marketing and advertising;
- rules for establishing business contacts and conducting business negotiations;
- methods of collecting and processing information using modern technical means of communication and computer technology;
- local regulations of the organization.
1.7. An event manager must be able to:
- develop a concept and plan for events, special trips, seminars and exhibitions;
- plan and organize promotional and festive events of various sizes;
- draw up a detailed program of the event and describe the necessary means of executing the developed program of the event;
- draw up a script and program for the holiday;
- collect, study and analyze customer requirements;
- monitor the effectiveness of project implementation;
- pre-calculate the budget for the event being implemented;
- present information to the client in an interesting and accessible form;
- maintain constant communication with the client;
- replenish advertising information material;
- use reference books and Internet resources.
1.8. An event manager is guided in his activities by:
- legislative acts of the Russian Federation;
- the company’s charter, internal labor regulations, and other regulations of the company;
- orders and instructions from management;
- this job description.

2. Functional responsibilities of an event manager

The event manager performs the following job responsibilities:

2.1. Conducts the necessary meetings and negotiations with clients in order to clarify the customer’s wishes about the planned event, requirements, composition of participants and to approve the event program.
2.2. Provides clients with necessary oral and written information and provides counseling to clients.
2.3. Searches for the most profitable organizations in terms of cost, timing and quality of service that provide entertainment and customer service services (providing the necessary equipment for conferences and seminars, cultural and excursion services, meals, accommodation, transportation services, concert programs, etc.) .
2.4. Establishes contacts with organizations providing services necessary for the implementation of projects; coordinates with them the main terms of contracts for the provision of services and ensures their conclusion.
2.5. Tracks modern tendencies and innovations in organizing corporate events and events.
2.6. Maintains statistics of organized events and prepares analytical reports and reports on projects.
2.7. Immediately informs the head of the organization and interested parties about emergency incidents with participants during the event.

3. Event manager rights

The event manager has the right:

3.1. Undergo retraining and advanced training in the manner prescribed by labor legislation and local regulations of the organization.
3.2. Get acquainted with the draft decisions of the organization’s management concerning it professional activity.
3.3. Request and receive from the head of the organization and other specialists documents, information, including software, necessary to perform his job duties.
3.4. Submit proposals for improvement of work related to the responsibilities provided for in this job description for consideration by management.
3.5. Inform the manager about all shortcomings identified during the work process and make proposals for their elimination.
3.6. Interact with all services of the organization on issues of their professional activities.

4. Responsibility of the event manager

The event manager is responsible for:

4.1. Poor quality and untimely fulfillment of the duties assigned to him by the job description within the limits determined by the current labor legislation of the Russian Federation.
4.2. Causing material damage to the employer - within the limits determined by the current labor and civil legislation of the Russian Federation.
4.3. Offenses committed in the course of carrying out their activities - within the limits determined by the current administrative, criminal, and civil legislation of the Russian Federation.

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And exemption from it is carried out by order of the general director of the company.
1.3. Event- reports directly to the CEO of the company.
1.4. During the event’s absence, his rights and obligations are transferred to another official, who acquires the corresponding rights and is responsible for the proper performance of his duties.
1.5. A person with secondary vocational education in the entertainment industry, as well as work experience in a similar position for at least two years, or higher professional education and work experience in the specialty for at least a year, is appointed to the position of event manager.
1.6. An event manager must know:
- specifics of organizing large corporate events;
- specifics of the service industry and the gift manufacturing industry;
- basics of marketing and advertising;
- rules for establishing business contacts and conducting business negotiations;
- methods of collecting and processing information using modern technical means of communication and computer technology;
- local regulations of the organization.
1.7. An event manager must be able to:
- develop a concept and plan for events, special trips, seminars and exhibitions;
- plan and organize promotional and festive events of various sizes;
- draw up a detailed program of the event and describe the necessary means of executing the developed program of the event;
- draw up a script and program for the holiday;
- collect, study and analyze customer requirements;
- monitor the effectiveness of project implementation;
- pre-calculate the budget for the event being implemented;
- present information to the client in an interesting and accessible form;
- maintain constant communication with the client;
- replenish advertising information material;
- use reference books and Internet resources.
1.8. An event manager is guided in his activities by:
- legislative acts of the Russian Federation;
- the company’s charter, internal labor regulations, and other regulations of the company;
- orders and instructions from management;
- real.

Functional responsibilities of an event manager

The event manager does the following:

2.1. Conducts the necessary meetings and negotiations with clients in order to clarify the customer’s wishes about the planned event, requirements, composition of participants and to approve the event program.
2.2. Provides clients with necessary oral and written information and provides counseling to clients.
2.3. Searches for the most profitable organizations in terms of cost, timing and quality of service that provide entertainment and customer service services (providing the necessary equipment for conferences and seminars, cultural and excursion services, meals, accommodation, transportation services, concert programs, etc.) .
2.4. Establishes contacts with organizations providing services necessary for the implementation of projects; coordinates with them the main terms of contracts for the provision of services and ensures their conclusion.
2.5. Monitors current trends and innovations in organizing corporate events and events.
2.6. Maintains statistics of organized events and prepares analytical reports and reports on projects.
2.7. Immediately informs the head of the organization and interested parties about emergency incidents with participants during the event.

Event manager rights

The event manager has the right:

3.1. Undergo retraining and advanced training in the manner prescribed by labor legislation and local regulations of the organization.
3.2. Get acquainted with draft decisions of the organization's management relating to his professional activities.
3.3. Request and receive from the head of the organization and others documents, information, including software, necessary to perform his official duties.
3.4. Submit proposals for improvement of work related to the responsibilities provided for by this document for consideration by management.
3.5. Inform the manager about all shortcomings identified during the work process and make proposals for their elimination.
3.6. Interact with all services of the organization on issues of their professional activities.

Event Manager Responsibility

The event manager is responsible for:

4.1. Poor quality and untimely fulfillment of the duties assigned to him by instructions within the limits determined by the current labor legislation of the Russian Federation.
4.2. Causing material damage to the employer - within the limits determined by the current labor and civil legislation of the Russian Federation.
4.3. Offenses committed in the course of carrying out their activities - within the limits determined by the current administrative, criminal, and civil legislation of the Russian Federation.

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Do I need to train as an event organizer?

An event organizer is one of the most interesting and vibrant professions, thanks to which it is possible to create a real fairy tale, bring many pleasant and unforgettable emotions to the participants of the event, and show all your talents and creativity. Event planners are required to plan events such as weddings, birthdays, corporate events etc. Do not confuse the profession of an organizer special occasions with a toastmaster: the responsibilities of the toastmaster include entertaining the guests, and the organizer creates the celebration itself from the very beginning to thinking through all the details.

In order to become a successful event planner, you must have many qualities. First of all, this is communication skills, since by the nature of professional activity you will have to communicate with the most different people, many of whom are not always polite and friendly. The organizer will have to not only communicate with them, but also understand what they want and create the celebration of their dreams. And not all clients fully understand what they want to get in the end. Therefore, the organizer often acts as a psychologist, trying to understand the client’s personality, predict his desires and create exactly what he dreams of.

A professional organizer should always be prepared for various surprises - force majeure should not be the reason that the holiday will be disrupted. Therefore, a professional constantly checks all the details, solves current problems and must have with him everything that might be needed - from a needle and thread to tidy up a torn dress to drops of Valocordin for an impressionable old lady invited to a celebration. Also to necessary conditions a successful career as a party organizer can be considered ideal appearance, composure, extensive connections, ability to think creatively and outside the box, constant availability of various ideas for organizing events.

It is impossible to study many of the above qualities at a university, so it is believed that specialized training for an event organizer is of no use, but this is a misconception. Modern universities provide specialized education in this area, which involves working with people. Among the disciplines studied, the most important are psychology, mass psychology, conflict management, directing, etc. All this will help you feel more confident when working with large masses of people and be able to coordinate their actions.

If the holiday organizer has sufficient experience and innate qualities, then he still has a lot to learn. Often representatives of this profession choose business training, which in the future allows them to successfully conduct business and properly manage a business or their own agency. Psychology courses are also popular, which provide valuable information that helps you communicate correctly with people, determine their type and, based on this, plan a celebration.

Often, event organizers attend courses related to aesthetics, ethics and art. This makes it possible to reach unprecedented heights in the profession, knowing, for example, how to create a celebration in the style of the Middle Ages, how to recreate the aesthetics of a British feast, or plan a wedding in the style of Hollywood. One way or another, but only permanent professional growth, development and training can guarantee high results in this area.

A constant holiday - this is how many young people imagine the work of an event manager. Below we discussed with experts what the profession of an event organizer is and where is the best place to study to work in this field.

Classic option - university

Right now, almost 3.5 thousand vacancies in the field of event management are published on popular job search sites. We are talking about both inhouse vacancies in large companies and vacancies in event agencies specializing in organizing corporate events, festivals, business forums and even weddings. At the same time, such a profession does not officially exist, since it is not in the state classifier of professions, on the basis of which they are compiled. educational programs.

The all-Russian classifier of blue-collar professions, office positions and wage grades currently includes 3,182 professions, including those close to events, but a specialist in the field of organizing events is not on this list. Therefore, it is impossible to obtain a diploma with such a specialization.

In Russia, about 50 universities now offer a local course or discipline on the event as part of broader educational programs in marketing, management or social sciences.

For example, “event management” is at the Faculty of Applied Political Science at the National Research University Higher School of Economics, students of the Maikop State Technological University study event management as a discipline at the Department of Service, Tourism and Public Relations, Tomsk State Pedagogical University offers the program “Organization and Management in Event Tourism " Similar programs can be found at other universities in the country.

“Events are a rapidly growing industry. Therefore, first of all, it is worth focusing on programs run by practitioners, event market specialists who, in parallel with teaching, are engaged in their own projects. Otherwise, there is a high chance that you will receive knowledge that is divorced from reality or has long been irrelevant,” explains Nadezhda Zayets, head of the education committee of the National Association of Event Organizers (NAOM) and the Surprise studio.

Separately, we can highlight internships and courses from agencies. "There is a market big choice training programs from existing agencies, which upon completion of the course may offer employment in the state. When choosing, you should pay attention to teachers. As a rule, these are public people and companies with open information about implemented projects and operating principles. Focus on those whose development model seems closest to you and whose cases you would like to implement yourself,” explains Nadezhda Zayets.

Plus passes a large number of forums within which there is a business program, where speakers share their opinions on what is happening in the industry. In many cases, a special price is set for students and trainees, significantly lower than for already established specialists. Experts also advise paying attention to specialized awards: they allow you to assess what is currently trending and in demand by the market. Major forums and festivals include Summer Event Forum, Event Show, Best Experience Marketing Awards, Event-Breakthrough, Silver Mercury, Total Soul, EFEA

An event manager is a person who organizes entertainment, business and sporting events. Let's consider what responsibilities are assigned to him, where he can get the education necessary for work and how to make a career.

Average salary: 45,000 rubles per month

Demand

Payability

Competition

Entry barrier

Prospects

Organizing festive corporate events, themed work parties, various conferences, and educational trainings is an impressive expense item in the company’s budget. You cannot refuse them, because their goal is business development. In some cases, the fate of the enterprise depends on how successful the event was. An event manager (read as an event or event manager) is involved in organizing all of the above. Let's tell you who he is and what he does.

Story

The origin of the entertainment event industry is usually attributed to the 19th century and is associated with the beginning of the sale of tickets to competitions of professional athletes. Although, if you think about it, Olympic Games ancient Greeks and various kinds the mysteries of their contemporaries the Romans also fall into the event category. Thus, it can be argued that the roots of the profession go back to the period BC.

Joe Goldblatt (cult event manager) has a different point of view. He is convinced that the date of the emergence of the profession of entertainment organizer is 1955. And it is connected with the opening of the world's most famous park, Disneyland.

He also owned an event management company for a long time. His track record includes hundreds of different events the highest level. He was ordered to organize the inauguration of Ronald Reagan and George H. W. Bush, the 40th and 41st American presidents.

In Russia, event management gradually took root. In the USSR, event services were provided by the state. Any large-scale holiday or major event (for example, the Olympics) - all this fell on the shoulders of representatives of the highest authorities.

Event companies, roughly as we know them today, were legalized only in the 1990s. The surge in their popularity and demand was due to a successful combination mass production with mass consumption.

Description of the profession

An event manager is a specialist who organizes business and entertainment events for companies and individuals. It is difficult to name what is not the responsibility of an event manager: he is a reaper, a Swiss, and a trumpet player.

One of his primary tasks is to determine the concept of the future action. This requires creativity, the ability to understand the audience, realize the wishes of the customer and achieve the goal of the event. It is very difficult to take all this into account at the same time in your work.

The holiday can be based on the craziest idea. But if the set objectives are achieved, the end justifies the means. A real event manager must remember how to maintain the right balance and not get too carried away.

Despite the fact that this profession requires creative approach(and, according to a common misconception, even being a bohemian), you need a cool head when organizing events. After all, actions will need to be calculated several moves ahead. The task of the event manager is to make sure that the event takes place at all costs.

Where to study

Despite the demand for the profession, event organization as such is not yet taught in any university. The event industry employs people with a wide variety of education, but more often with a humanities background - psychologists, journalists, philologists.

This profession intersects with marketing, PR, and sales. Therefore, it makes sense to choose economic universities and faculties with a specialization in marketing. Such programs today exist in many higher educational institutions.

Another option is to master the specialty of a producer or director of theatrical performances. If you don’t dream of making a big movie, but would be happy to organize corporate and private events (there is also room to expand there, if only there was a budget), this is a completely suitable option.

Here are a few examples of higher educational institutions Russia, where anyone who wants to work as an event manager can apply:

  1. Moscow Finance and Law University. Specialty "Management".
  2. St. Petersburg State University of Architecture and Civil Engineering. Specialty "Management".
  3. Siberian Institute of Business and Information Technologies. Specialty "Management".
  4. Magnitogorsk Technical State University named after. G. Nosova. Specialty "Management".
  5. Moscow State University of Culture (MGUKI). Theater and Directing Faculty.
  6. Russian Institute of Theater Arts (GITIS). Acting department.

To be admitted, an applicant must pass the Unified State Exam in Russian language, literature, social studies and mathematics - not all universities require the last exam.

Basic knowledge can be supplemented with specialized courses and master classes. The main thing is that they are conducted not by desk teachers, but by event industry practitioners.

List of responsibilities

The main tasks of an event manager come down to planning, organizing and conducting various events. But an event manager has a lot of responsibilities. In particular, a representative of this profession must:

  1. Develop concepts, programs, and event scenarios.
  2. Prepare event presentations and defend your ideas to the customer.
  3. Prepare estimates and control the budget allocated for the event.
  4. Search, negotiate and supervise the work of subcontractors (usually a designer, florist, artists, presenters and others).
  5. Search, invite and negotiate with VIP guests, experts and speakers.
  6. Write texts about planned and already completed events.
  7. Promote events in every possible way, closely interacting with various media - offline and online.
  8. Coordinate events.

Interaction with partners

An event manager not only comes up with events, but also manages them. Any event, even the smallest one, is the fruit of the labor of several people. The task of the event manager is to find these people and organize their interaction.

Hotels, business centers, restaurants, concert agencies, travel agencies, airlines, artists, printing houses, designers - this is an incomplete list of potential partners with whom you have to work. Find the right person it can be difficult. Therefore, professional event organizers usually have their own contact base, which is worth its weight in gold.

In addition, you need to find a common language with each partner. Accordingly, communication skills and the ability to work in a team are essential. You need to be able to talk to everyone - a capricious pop star, a stern financial director, and an unsociable website developer. You have to change your vocabulary several times a day.

Numbers and marketing

In addition to the ability to get along with people, an event manager must be good with numbers and be able to correctly draw up a budget. A report with full documentation may be required after the event is completed. The event manager himself often has to deal with paperwork.

Often, fees for the opportunity to attend an event bring substantial income. Thus, the organizer’s tasks include attracting guests, and this is sales and marketing.

Large events usually have large budgets and are supported by sponsors. The formation and sale of sponsorship packages is also the responsibility of the event manager.

In addition, many events require press coverage. Therefore, an event manager can also serve as a public relations specialist and engage in attracting media sponsors, inviting journalists and monitoring publications.

Skills and personal qualities

Not everyone can work in event management. The organizer's everyday life is full of deadlines, overtime, as well as unexpected conflict and stressful situations (the leader's illness, the electricity in the building went out, the technical equipment settings were not completed), which must be eliminated as soon as possible.

Taking into account all of the above, an event manager needs to be:

  • active;
  • creative;
  • highly mobile;
  • sociable;
  • stress-resistant.

In addition, for such work it is extremely important:

  • have excellent leadership abilities;
  • be able to work in multitasking mode;
  • be able to solve extraordinary problems.

Preparedness for force majeure

An event manager is not a mass entertainer, as many people think. Artists and presenters are invited to implement most projects. However, the event organizer must be prepared for the fact that at any moment something can go wrong. Then he will need to work for himself and for that guy.

Even directors of large event agencies may find themselves in such a situation that they themselves have to flip through presentation slides for a famous speaker or lay cables for equipment. Ambitions are ambitions, but you must always remember that the success of the event is more important than high-profile positions.

Stress resistance, the ability to quickly make decisions and act in unusual situations are very important here. The key speaker was late for the plane, the presenter did not show up, there is no electricity in the building - force majeure situations are countless, and responsibility for everything often falls on the shoulders of the event manager.

Multitasking and accessibility

Modern events require a lot of accompanying details - brochures, souvenirs, electronic materials. Sometimes an event organizer has to be a designer, a computer engineer, and a sound engineer.

Of course, an event manager will not always do everything with his own hands. But to avoid mishaps and loss of control over the situation, he needs to at least understand the basics. Then he will be able to correctly assign the task to the providers of the required services.

An event manager must know:

  • how does the jpeg format differ from gif;
  • what does 4+0 printing mean?
  • how to set up a projector;
  • how to send a three-dimensional layout by email.

Another feature of the profession: a modern event manager is always in touch. If you're looking to turn off your phone on the weekends and not think about work, event planning may not be the best choice for your life's work.

The event manager is ready to answer any question and resolve any problem 24/7, regardless of where he is and what he is doing. On the other hand, organizing a business summit in Switzerland, a trip to the Cannes Film Festival or a wedding for a VIP client on a tropical island is worth it.

Who is the profession suitable for?

You are known as an excellent organizer among your friends, you know how to gather everyone, and your birthday does not come down to a banal feast and will be remembered for a long time original idea? Then the world of event management is waiting for you!

But those who do not like to communicate with people and will not agree to travel hundreds of kilometers on a weekend to make sure that the speaker gives the necessary presentation, and that Santa Claus invited for the little girl has arrived at the address, will not achieve success in organizing events.

However, this does not mean that event management is only open to incorrigible workaholics who have no life outside of work. Not at all like that! This is a profession for active people, passionate about their work, who like to solve non-standard problems.

By the way, this industry provides excellent opportunities to establish contacts with people from a variety of fields. So you won’t be bored, and you definitely won’t be left alone.

Income level

The demand for event managers today is quite high. The level of their salary depends almost entirely on the quality of work and the number of orders accepted. For example, for a beginner its size is about 25-30 thousand rubles. As you gain experience, the quality of your work improves and your list of clients increases. As a result, wages increase. An event manager with good experience can earn from 80 to 100 thousand rubles per month.

On average in Russia, event managers earn from 19 thousand to 100 thousand rubles. In Moscow, this figure ranges from 32 thousand to 70 thousand rubles. Organizers of events in St. Petersburg receive from 40 thousand to 62 thousand rubles.

Career ladder

Do you understand that event management is your thing? Then the variety of events held by the agency will help you decide what kind of “events” you would like to organize in the future.

Some people feel at home in a purely business environment and love planning conferences with respectable speakers and serious topics. Another cannot live without the drive and creativity of the holidays. The third is interested in theater festivals or photo exhibitions. Having gained experience, the assistant can advance to more responsible tasks and become an event manager. Then everything depends on desire.

Some people get tired of the frantic pace of an event agency and prefer calmer corporate work. Someone receives a tempting offer to become a producer of a prestigious event (for example, a film festival). And some go on a free voyage and open their own event agency.

Work in an event agency

The most interesting job and the most opportunities for event management specialists are in event agencies. The range here is unlimited - from children's birthdays to large business forums, from a wedding in an exotic location to a master class from a foreign guru.

Some companies narrow their specialization (for example, only business conferences or only holidays). Large players in the market, as a rule, have departments responsible for a certain type of event.

Often, large training companies open subsidiaries or divisions that organize events. Most often - corporate conferences.

Event agencies are the most The best way get acquainted with the “kitchen” of organizing events and gain experience. Event managers will be happy to hire as an assistant a young, active and responsible person who can be entrusted with part of the work.

Of course, you won’t be tasked with developing the concept of the event right away. There will be many not-so-exciting tasks - for example, sending out invitations. But such experience is simply priceless. In addition, you will understand how interested you are in this industry and whether you are ready to devote yourself to such hard work.

The future of the profession

Corporate culture today has significantly increased its importance. In this regard, the demand for so-called event marketing and, accordingly, for experienced, highly qualified event managers is steadily growing.

The market has no shortage of event agencies. Moreover, new ones are appearing and existing ones are expanding. Such companies have entire teams of professional managers and are fully staffed with personnel capable of organizing any event.

In the future, events will retain their status as the main means of communication between people to unite them in the name of a specific idea or goal. Therefore, the profession of event manager will remain in demand.