* The calculations use average data for Russia

1,600,000 ₽

Minimum starting capital

21 months

Payback

18%

Profitability

RUB 45,224

Net profit per month

Opening a wedding salon

Objective of the project- opening wedding salon in the city of Surgut (Khanty-Mansiysk Autonomous Okrug - Ugra).

Demand in wedding salons in this region is high - Khanty-Mansi Autonomous Okrug occupies a leading position in the number of marriages per 1000 population, ranking second in this indicator in Russia. The salon's target audience is the female population from 8 to 60 years old, about 77% of the main buyers are girls from 18 to 35 years old who want to get married.

The range of wedding salons includes:

Wedding dresses from 6 domestic and foreign brands;

Evening dresses from domestic brands;

Children's dresses of domestic brands;

Wedding accessories and jewelry.

Investments amount to 1,604,000 rubles. The volume of start-up investments, including working capital – RUB 2,500,000. The volume of own funds is 2,500,000 rubles, borrowed funds are 0 rubles. Time to reach the planned sales volume of 1 million rubles. from the start of sales is 2 months. The payback period of the project is 21 months.

*for 3 years of work

Sale and implementation of wedding dresses

The goal of the project is to open a wedding salon in Surgut. The sales of wedding and evening dresses, as well as wedding accessories and jewelry have been chosen as the salon's activity area.

The main income of a wedding salon is based on the sale of wedding dresses and related products (shoes, veils, accessories, etc.). Additional income is generated from the sale of evening dresses, the demand for which is less subject to seasonal fluctuations. The salon's clients are also provided with a number of additional services, such as storing dresses before the wedding, steaming before the holiday, and so on.

The wedding salon is a room with an area of ​​52 square meters. meters, 40 sq.m. of which is the trade and exhibition hall with a fitting room. The salon is located in the central part of the city, in a multi-storey residential building, the format of the salon is street retail.

The salon management structure is simple. Direct management is carried out by the project owner and manager. They are in charge of all administrative issues, including the purchase of products. Three sales managers working in shifts are directly involved in sales.

The cost of repairs and interior equipment is 445 thousand rubles. The volume of the starting purchase is 1104 thousand rubles. Total investment costs, taking into account other start-up expenses (a trip to a wedding exhibition to search for suppliers, website creation) - 1604 thousand rubles. You will also need about 896 thousand as working capital needed for payroll, rent, purchases, etc. In total, opening a business will require 2.5 million rubles, which are planned to be taken from personal savings. An individual entrepreneur with a simplified taxation system (6% of income received) was chosen as the form of ownership of the wedding salon.

Profitability of a wedding salon

The salon’s product matrix is ​​based on wedding dresses, which make up the basic assortment of the salon. These are dresses of 6 brands from European, Russian, Chinese, American and Turkish manufacturers, sold with a markup of 100-200% of the purchase price. The price range of dresses is from 10 to 50 thousand rubles.

The main emphasis is on the price category up to 30 thousand rubles, which accounts for about 75% of the range of wedding dresses. 25% have a cost from 30 to 50 thousand rubles. Focus on the middle price segment with high quality chosen as a competitive advantage (in other salons the markup reaches 300% or more) - in the conditions of the crisis situation in the economy, which was observed in 2014-2016. clients try to save on unnecessary expenses, which include the purchase of wedding dresses.

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The main replenishment of wedding collections occurs at the beginning of the New Year and before the start of the spring-summer season, as well as additionally depending on orders and sales volume. 25% of the assortment of dresses are children's and evening dresses costing from 4 to 14 thousand rubles. Depending on the season, the percentage of evening and children's dresses is planned to increase to 40-45%.

Another part of the assortment consists of wedding accessories - veils, gloves, tiaras, wedding coats and capes, jewelry, as well as other festive attributes and decorations, the markup on which reaches 300%. Thus, the initial assortment of a wedding salon can be described by the following diagram: “20 models of wedding dresses - 7 models of evening and children's dresses - 77 types of accessories.” A complete list of starting filling products is presented in Table. 1.

Table 1. List of wedding salon products

Ready-made dresses are ordered directly from manufacturers. The cost of the first batch of wedding dresses will be 833,300 rubles. (taking into account the need to purchase several of the most popular dress sizes). The total expenses for the initial merchandise filling of the interior are 1,260,000 rubles. The search for suppliers is carried out by the head of the salon. Investment costs include a visit to a specialized wedding exhibition in Moscow to establish connections with dress manufacturers. The cost of the trip, including airfare and accommodation, will be 45 thousand rubles.

In addition to selling goods, the salon offers fitting services and free pre-holiday ironing, as well as storing dresses until the holiday. All customers who decide to try on are offered free coffee. As additional services, the client is invited to use the service from partners: rental wedding car, services of a wedding photographer, florist and makeup artist. The share of revenue from sales of additional services of partners is up to 10-15%.

Sales and marketing of a wedding salon

A wedding is one of the most unforgettable days in the life of any person, so on this day every bride wants to look irresistible. The requirements for the quality of wedding dresses are increased. Moreover, modern brides strive to choose unique dresses that highlight their individuality.

The assortment of the salon takes these trends into account. Dresses from 6 different brands and 20 models have been selected, and custom tailoring and fitting services are provided. The requirements for the affordability of goods are also taken into account (75% of dresses have a price from 10 to 30 thousand rubles). During the off-season (cold season), the range of evening and children's dresses expands to 40-45%. In addition, some related accessories can be purchased in the salon.

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The demand for wedding salon products is directly related to indicators such as the number of registered marriages, which is maintained by Rosstat and its regional divisions. According to Rosstat, after a decrease in the number of marriages in Russia in the 90s, from the beginning of 2000 the situation began to improve. The number of marriages increased from 6.6 per 1 thousand population to 8.8, but subsequently there was a slight decrease with a surge to 9.5 marriages in 2011. By 2014, the national figure was 8.4 marriages per 1 thousand inhabitants.

It is worth noting that the indicators for the number of marriages per thousand population in the Khanty-Mansiysk Autonomous Okrug - Yugra exceed the Russian average and amount to 9.4 weddings per 1000 inhabitants. According to these data, the region holds second place in Russia, second only to St. Petersburg, where this figure is 10.

In the city of Surgut itself, positive demographic dynamics are recorded - over the past ten years, the birth rate has increased by 70%. The bulk of the population is young people aged 25-35 years. The number of men and women in the city is distributed approximately equally. The share of men is 1% higher than the share of women, which is not typical for the average for Russia (86 men per 100 women). Recently, the city has started a tradition of mass marriages, which turn from personal family holidays to public. These factors contribute to opening a wedding business in Surgut.

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There are about 20 organizations operating in Surgut, represented by both chain mono-brand showrooms of European brands, as well as local multi-brand chains and single showrooms. On average, there are 160 city marriages per salon. Also, many other settlements and cities come to the city to get married, for example, residents of the Surgut region (population about 121 thousand people). Based on the calculation of the number of marriages in Khanty-Mansi Autonomous Okrug (9.4 marriages per 1000 people), then each salon accounts for another 57 clients. Total - from 217 clients per year for each salon - if we take into account the city of Surgut and the Surgut region.

According to the regional branch of Rosstat, out of almost 16 thousand marriages registered in Khanty-Mansi Autonomous Okrug in 2014, 43% were marriages in which the bride’s age was from 25 to 34 years (6876 marriages). In 34%, the age of the bride was from 18 to 24 years (5426 marriages), in 22% - from 35 years or more (3457 marriages). In 1% of marriages the bride was under 18 years old (116 marriages). Based on these data, the main target audience is the category of women aged 18 to 35 years, which accounts for 77% of marriages. It is worth noting that the clientele is not limited to brides, but also includes any girls over 16 years old who decide to purchase an evening dress for the holiday ( prom, party, birthday, corporate event, etc.), as well as girls from 8 to 16 years old.

The main weaknesses of competitors include a relatively small assortment of wedding dresses, which is why the most demanding customers go to larger cities to purchase (in particular, Tyumen), an insufficient level of quality of goods, a low level of service in salons (dismissive communication from clients, impatience with the whims of brides, etc.), weak marketing policy and poor work with potential buyers in in social networks.

Sales are planned to be carried out directly in the showroom. Customers are invited to choose from the assortment presented in the salon or place an order using a printed catalog or through an electronic version on the official website with the ability to enlarge the image (magnifying glass tool).

It is planned to attract potential clients through active management of accounts and groups on social networks (Vkontakte, Instagram), as well as through SEO promotion of the site with access to the first lines of search queries “ Wedding Dress", "wedding salon", "buy wedding dress". The creation of the site is planned to be completed a week before the official opening. It is planned to open salon groups on social networks 2 months before the start. Content – ​​announcement of the future opening of the salon, assortment, social surveys to determine audience preferences, etc.

Wedding salon opening plan

Geographically, the wedding salon is located in Surgut with a population of 340 thousand people, in the central region of the city. The location chosen for the opening was a room on the 1st floor of a multi-story building, in close proximity to the city registry office and the “wedding zone,” that is, existing wedding salons. The choice of this location is determined by the client’s psychology. When choosing a wedding dress, the bride strives to visit as many salons as possible, so she first of all visits the so-called “wedding districts” rather than single points.

The area of ​​the building is 52 sq. m. meters with a trade and exhibition hall area of ​​40 sq. m., which is the best option based on average industry standards. To renovate the premises (finishing and painting work, arrangement of a shop window, installation of a sign, etc.) you will need 180 thousand rubles. A designer was hired to create the interior of the trade and exhibition hall with a romantic flair (the cost of the work is 40 thousand rubles). The planned period of repair and finishing is 1.5 months.

The cost of equipping a wedding salon will be 265 thousand rubles. A complete list of equipment is given in Table 2.

Table 2. Equipment costs

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The tasks of ensuring the functioning of the wedding salon are assigned to the business owner and manager. The salon staff includes 3 salespeople working in shifts. (see Table 3). Working hours: 11.00-19.00, seven days a week. Accounting functions have been transferred to a specialized accounting firm (outsourcing).

The salon's current expenses are based on rent payments (45 thousand rubles), employee salaries (together with deductions - 119.7 thousand rubles), and utility bills. Variable expenses include updating collections (on average 500 thousand rubles per month), advertising costs (15 thousand rubles), SEO website promotion (6 thousand rubles). The key factor influencing variable costs is seasonality. The decline in sales occurs from October, the “low season” lasts until April.

Organizational plan for a wedding salon

The project launch period from the procedures for registering an individual entrepreneur to the actual opening is 3 months. The head of the salon is the owner of the business, who is not required to be constantly present in the salon, providing management remotely. His responsibilities include strategic business planning, searching for new suppliers and partners. Direct daily management of the salon is carried out by the administrator. Sales is led by a senior sales manager.

He reports to two sales consultants. All employees, including the manager, also report directly to the project owner. To motivate staff, salespeople receive an additional 2% of sales in addition to their salary. The criteria for selecting personnel are sociability, politeness, good appearance, poise.

There are no serious requirements for personnel qualifications. The training is carried out by the head and manager of the salon and does not require much time.

Financial plan for a wedding salon

The costs of the investment period are 1604 thousand rubles. These include:

renovation of the premises and creation of interior design – 180 thousand rubles;

purchase of equipment – ​​265 thousand rubles;

starting product content – ​​1,104 thousand rubles;

working trip to a specialized exhibition of dresses in Moscow, including accommodation and air travel – 45 thousand rubles;

website creation – 10 thousand rubles.

Basic period costs include:

purchase of dresses and accessories – 518.5 thousand rubles;

How to open an online store for wedding accessories – relevance of the idea + features of business registration + 7 steps of project implementation + main points to pay attention to.

Initial investment: from 325,000 rubles
Payback period: 8-10 months

The wedding business is quite an expensive business...

Just purchasing dresses and suits is worth it.

In addition, it is only beneficial in large cities, where to achieve success you need to stand out from your competitors.

But you can take a less expensive, but still interesting route, and sell accessories, which are also an important part of such a holiday.

By opening, you will not only choose a niche worthy of doing business, but will also make the lives of future newlyweds easier, because they will be able to order the wedding attire and decor attributes they need in one place.

Also, this business option will appeal to those who create wedding accessories with their own hands, but still cannot understand how to proceed.

The relevance of the idea of ​​opening an online store for wedding accessories

A wedding is one of the main holidays in the lives of many people...

Western countries have long practiced providing services.

In our country, this industry is just developing, but quite dynamically, and more and more couples prefer to trust professionals who take on the organization and design of the ceremony.

What are we talking about?

Moreover, nowadays a lot of attention is paid to organizing weddings, and a lot of money is spent on it.

And regardless of whether future spouses involve specialists or not, they will have to take into account such an important expense item as the purchase of accessories. Not a single love holiday would be complete without them, because these small details create a certain atmosphere and set the mood for the holiday.

Customers who will shop in your online store for wedding accessories are unlikely to become regulars, but it is a fact that the number of couples who have decided to legalize their relationship is constantly increasing.

By choosing the path of online sales, you get a chance to expand your sales market and work not only in your city.

Weddings take place not only in big cities, but small and medium-sized cities lack a choice of accessories, so an online store is a way out for them.

One more important detail is that you do not have to rent retail space for a store somewhere in the city center, make repairs to it and purchase commercial equipment.

The main expenses will be the purchase of goods, creation of a website and its promotion.

1) How to register your online wedding accessories store?

The first step when starting any business (after writing detailed information) is to register it. This procedure will be similar to opening a stationary store, because you do not need to obtain any additional permits or licenses.

So, before opening an online store for wedding accessories, you must decide on the form of ownership - individual entrepreneur or LLC.

To do this, we invite you to familiarize yourself with the following registration features that will help you decide:

2) Assortment of online store for wedding accessories.

Only newlyweds and those who sell wedding accessories understand their importance and can appreciate how vast this category of goods is.

And it is important for the client that they are all collected in one place, so that nothing is forgotten in the pre-holiday bustle.

So, wedding accessories can be divided into the following categories:

Accessories for the bride and groom:

• bijouterie;
• handbags;
• garters;
• tiaras;
• headbands;
• boutonnieres;
• cufflinks

1. Banquet hall decor:

   • glasses;
   • champagne bottle decorations;
   • Garlands;
   • Balloons;
   • seating cards;
   • candles;
   • boxes for money.

2. Car decorations:

   • ribbons;
   • magnets;
   • stickers.

3. Other accessories:

   • invitations for guests;
   • towels;
   • locks of love.

As you may have noticed, the number of product categories is quite large, and in your online store you should offer a wide selection of accessories so that future clients can find something that suits their wedding style.

3) Renting a warehouse and searching for suppliers for a wedding accessories store.

Many people want to open an online store because they do not need to rent a separate premises. But if you look forward, having your own separate warehouse is not only practical, but also convenient.

Firstly, you are unlikely to want to store goods at home, and secondly, in addition to delivery throughout the city and regions, you can organize pickup.

In this case, look for suitable premises in populated areas, near metro stations or near landmarks familiar to all residents of the locality.

Do you need a separate office? No, in the rented premises you can organize a special room for operators who will receive and send orders.

The next step is to find suppliers. Modern conditions offer several options for how this can be done:

• Internet;
• specialized exhibitions;
• thematic forums;
• newspapers.

For the first case, just type in “wholesale wedding accessories” in the search. Review several options, paying special attention to prices, delivery methods, and the ability to preview products.

But at various exhibitions we can find those who sell handmade wedding accessories.

It would be nice to collaborate with them and make a separate section for their products marked “hand-made”.

4) Creation of a website for an online store of wedding accessories.

So, you have decided on the assortment, found suppliers, equipped a warehouse, this means that it is time to create the wedding accessories itself.

You can take the easiest path - register an account on a social network (VKontakte, Instagram) and start online sales there. They also have their place, but today we are talking about creating a full-fledged website.

It’s up to you to decide whether to turn to specialists or use your own strength, armed with textbooks on web mastering. But we still recommend trusting professionals whose work will be noticeable even to the clients of your online store.

In any case, the list of actions will be as follows:

1. Website creation

   There are three ways:

   • develop it yourself
   • rent a ready-made online store. Costs in this case will be about 10,000 rubles per month.
   • contact web studio specialists. Their work will cost from 10,000 to 60,000 rubles. The cost of the work will depend on the complexity of the design.

2. Site content

   So, all goods are in your warehouse.

   First of all, you need to take high-quality photographs. After all, wedding accessories perform a decorative function, so you need to be able to present them to customers.

   In order not to transport goods back and forth, you can invite a photographer who will shoot all the material right in the warehouse.

   Each wedding accessory must have a brief description.

   It would also be a good idea to create some kind of greeting on the website to familiarize customers with the assortment of your online store.

   Connecting payment systems

   We will devote the next section of our article to this issue.

   But in any case, you must give your customers a choice to pay for their order.

   Here you need to resort to various methods, again we’ll talk about them a little later.

5) Website promotion.

Clients are purposefully looking for an online store for wedding accessories. But this does not mean that you should not do anything to promote your site.

To get started, contact specialists who will help you get promoted, and for this the following methods are used:

Specialists will be able to fine-tune the settings so that the targeted customers click on the advertisement.

It would be nice to have your own pages on .

Most often, unmarried girls aged 20 years and older search for them.

SEO optimization

Thanks to key queries, you can promote your online store of wedding accessories to the first 10 or 20 in the search.

6) Personnel search.

In order for the online wedding accessories store to function smoothly, you will need to select the following personnel:

At first, the responsibilities of a manager, accountant and purchasing manager can be taken on by the owner of an online wedding accessories store.

By independently monitoring these processes, you can know for sure how things are going and immediately identify weaknesses in the business on the spot.

7) Selecting a payment and delivery system for orders.

Let's find out how the population of our country prefers to pay when ordering goods on the Internet:

Even though the number of bank card holders is constantly increasing, it is still more convenient for our consumers to pay in cash.

Even with such a dynamic development of online shopping, many customers still do not trust online stores.

In any case, for the convenience of customers, you need to provide several payment methods:

Payment method	Description
Required payment methods
Cash upon receipt	The courier delivers the goods to the buyer, who inspects it and pays. If the courier is “your own”, then a cash register is required. If you use third-party courier services, you don’t need a cash register.
C.O.D	If you plan to deliver wedding accessories outside your city, then you cannot do without cash on delivery. Its meaning is that the client receives the parcel at the post office and pays for it there. Of course, the money will take a long time to come to you, but without this method you may lose potential buyers.
Using a bank card (acquiring)	The most profitable option for receiving payment for the seller. The money goes straight into his bank account. The only drawback of this method is the commission that you need to pay to the bank.
Desired payment methods
Electronic money	To do this, you need to register corporate e-wallets, and also not work on free hosting. The main advantage of this payment method is the instantaneous receipt of funds.
Bank transfer	Not the most popular method, but especially distrustful buyers will still prefer it to paying with a bank card. You will simply be required to issue an invoice to the client, who must pay at the nearest bank branch, after which the funds will be credited to your account.

When it comes to delivering packages with wedding accessories to clients, it all depends on your ambitions.

If you want to work “on site”, then you can hire your own courier or use the services of courier services.

Again, you can organize pickup in your city. The client makes a pre-order, you, in turn, provide him with information about the availability of the goods he is interested in, he comes to your office and picks up his order.

But if you want to get customers throughout the country or some regions, then you will have to cooperate with the post office. Naturally, delivery costs will fall on the shoulders of customers of the online wedding accessories store.

When an online wedding accessories store starts operating, testing the waters can only be done at the local level.

Firstly, this will allow you to avoid making too large batches of purchases, and secondly, you will carefully study the demand and seasonality of the business.

What wedding accessories can be sold in an online store?

They talk in detail about necessary things at a seminar for brides!

How much does it cost to open an online wedding accessories store?

Now let's move on to the burning issue regarding the financial component of the business.

The most significant cost items when opening an online store for wedding accessories are the services of a web studio and the purchase of the first batch of goods. So get ready to have $5,000 - $6,000 available.

Also have a reserve in reserve for unforeseen situations.

Expense item	Amount, rub.
Total:	from 325,000 rub.
Business registration	up to 10,000
Web studio services for website creation	from 10,000 to 60,000
Domain and hosting for a year	2 000
Warehouse rent for the first month	20 000
Office arrangement	50 000
Purchase of the first batch of goods	from 80 000
Photographers Service	up to 8,000
Filling the site with content	from 3,000 to 6,000
Advertising	from 30 000
Payment of the first salary to staff	95 000
Internet and telephone connection	7 000
other expenses	10 000

As for the payback of an online store for wedding accessories, the average markup on goods is 80-100%. Therefore, with a successful start, the business will be able to pay for itself in 8-10 months.

Finally, I would like to say about the following details:

• Do not use borrowed texts to fill the site; control the uniqueness of the written product descriptions.
• When deciding to hire your own courier or accept cash during self-pickup, make sure you have a cash register.
• Along with the sent parcel, the seller is obliged to send a document containing information about the product, the timing of its return and the client’s rights.

Having opened your online store for wedding accessories, develop it, work on the quality of service and pay due attention to advertising, because you will be constantly looking for new clients.

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In Russia, a huge number of marriages are registered every year. There is no need to talk about the fuss that accompanies a wedding. Future spouses want to do without unnecessary hassle and do everything so that the event is a success.

Today there are many wedding agencies that take care of the entire organization of the holiday and offer to rent wedding decorations, outfits and other paraphernalia. By resorting to their services, many couples free themselves from problems, placing the reins in the hands of professionals. This article will discuss how to start a wedding business from scratch.

First steps

To organize a small wedding business, you need some financial investment. Their size depends on what services you plan to provide. If you make every effort, the project can bring tangible profits, even though this market segment has high level competitiveness. Traditionally, the salon for newlyweds provides services for organizing, supporting and conducting wedding celebrations. But in order for the matter to be effective at the first stage, everything should be carefully planned.

Project and business plan

Starting a wedding business, like any other type of activity, should be done by drawing up a competent project and business plan. If you have sufficient experience in this area, you can come up with a plan yourself; if not, then there are design bureaus that offer ready-made schemes for the economic development of production in the wedding industry. Experts assess the success of this type of business as high, because the number of wedding salon clients increases from year to year, taking into account the adjustment for seasonality.

Organizational and legal form

The next step on the path to creating your own business will be the choice of organizational and legal form. You can register as an individual entrepreneur (individual entrepreneur) or open an LLC (limited liability company). When starting a wedding business, it is preferable to choose the first option. With it, you can save a lot on taxes and simplify your accounting. In addition, the majority of wedding salon clients are individuals, so there is no point in complicating your life with legal relations.

Business focus

The services of a wedding agency are quite extensive. Before starting your own business, think about what you want to offer the client. For example, you intend to create a salon to provide services to individuals for holding weddings and providing the event with everything necessary. Or you want to open a studio that rents dresses for the bride and groom.

If you settled on the last option, then you need to focus on the chosen narrow direction. In this industry, you need to analyze the service market in your city, giving it an objective and complete description. Pay attention and evaluate all the pros and cons of your competitors. Copy all the best that they have and in the future take into account the shortcomings of their work.

Jewelry and accessories for rent

Wedding decorations are another area of ​​the business under consideration. Many people, when having a wedding, believe that they shouldn’t skimp on beauty; everything needs to be done in such a way that the guests will remember their celebration for a long time. But at the same time, you should understand that all the outfits and accessories purchased before the wedding at decent prices will most likely later just lie somewhere in the closet.

It would be good if they could be sold and some of the money spent returned. Therefore, there is another line of business - renting out wedding decorations. These can be dresses, shoes, various jewelry and additional accessories (fur coat, veil and hats, gloves, lace umbrella, etc.). In addition, the client can be offered the decoration of the halls: decorating the room with their own flowers, balloons, chair covers, etc.

This will allow clients to significantly reduce the costs of organizing a celebration, and you will be able to make a profit. Moreover, the business of renting wedding jewelry and accessories does not require large financial costs, and the investment pays off practically for the first rental. True, it is important to find good suppliers with prices that suit you.

Decor

Wedding decor as a business is a special area that requires a professional approach. Proper combination of colors, fabrics, various ways draperies and subtleties of floral art are what turns an ordinary holiday into an unforgettable extravaganza of love and happiness. The decor is designed to create an atmosphere of celebration, which will be reflected in the furniture and interior of the hall.

To do this, you will need experienced designers and florists who can select harmonious compositions for the bride and her bridesmaids, arrange a bouquet and elegantly decorate wedding procession. The client may be offered additional services. For example, a flower shower or decorating dishes and tables with fresh flowers.

Selecting a room

Having decided on the direction of the wedding business, move on to the next question. You have to find and organize premises for the company. The best option is long-term rent in a crowded and passable area of ​​the city.

When opening a salon with a full range of services (selling outfits, organizing a banquet, car rental, photo and video services, toastmaster work, assistance from stylists and florists), choose a room with an area of ​​about 100 square meters. m. This will allow all services to be located conveniently for the client. In addition, this will give your company weight in the eyes of buyers and create an additional reputation.

Before opening a company, you should renovate and decorate the premises and divide it into the necessary zones. Correctly selected wedding style will allow you to express the direction of your company's activities. In addition, in the hall you can organize the sale of various memorable accessories, which are very often used at weddings and are kept by the newlyweds for many years.

A jewelry store is a good idea for a business. A properly organized business can become quite profitable and pay for itself within a year. Success is guaranteed by demand: high-quality jewelry appeals to women of any age. Such items are suitable for everyday wear, and new collections are released every season, forcing fashionistas to replenish their supplies.

The second success factor is the high markup that can be set for this type of product. The norm for costume jewelry is 200–300%. Under such conditions, its sale will soon begin to generate a stable income, so it is worth finding out in detail how to open a jewelry store and get an interesting, profitable business.

First you need to study the features of the product, consumer preferences and sales opportunities in order to be able to accurately answer the questions: what, to whom, where and how to sell. When the preliminary steps have been completed and the necessary information has been collected, it is time to begin implementing the plan.

You will need to complete a number of documents, install equipment, purchase the first batch of goods, and hire sellers. In short, there will be a lot to do. In order not to forget about anything when planning to open a jewelry store, you need to draw up a business plan with all the details and preliminary calculations.

We draw up a business plan

The main requirement for this document is that it really be a plan that clearly explains how you can earn income with the help of a jewelry store.

Product Detail

In this paragraph of the business plan, you need to indicate what kind of jewelry has been chosen and why it will be in demand. For example, the choice was made in favor of products of the mid-price category and a little more expensive, with ornamental stones and the use of hypoallergenic jewelry alloys, since these items are safe, aesthetically pleasing and suitable for any style of clothing.

Characteristics of the target audience

Having carefully studied the tastes and preferences of women in your city, you need to determine the category of potential buyers and draw up a typical portrait. The chosen type of jewelry is interesting to women 25-50 years old. They already have a regular income and can afford to buy such jewelry, but their needs are sometimes different. For young people it is important to look stylish and follow fashion; they can be demanding of the brand. Those who are older actively care about their health and know that there is no allergy from a silver-plated chain, amber beads are useful for thyroid diseases, etc. They are rarely guided by fashion and will agree to purchase jewelry from last season that meets their requirements.

Competition

Surely every shopping center has such a department, so even at the planning stage you need to find out the strengths and weak sides future rivals. What suppliers do they work with? How often is the assortment updated? Is the markup high? What methods of attracting clients are used?

With this information, you will be able to figure out how to resist competition. The methods may be different. For example, develop original packaging for purchases, come up with a lottery for receipts, offer discounts on birthdays. It may be worth opening a jewelry and accessories store to diversify the offer and thereby attract more customers.

Possible risks

There are few of them when trading costume jewelry. Firstly, this is competition. If it is too high, then it will be possible to squeeze out the ranks of rivals only by lowering prices.

Secondly, dependence on fashion and tastes of the target audience. What is not sold at the peak of its popularity has every chance of staying in stock for a long time. The situation can only be saved by a master who is able to disassemble a thing and make something new out of it.

Thirdly, seasonality. Women always strive to look better, but this desire intensifies en masse before graduation, New Year and March 8th. After these periods, sales decline. There’s nothing you can do about it, the only way to insure yourself is to properly prepare for the season in order to sell as much jewelry as possible.

Choosing a location for a future store

It's no secret that success depends on the choice of location. The area of ​​the city, traffic, and proximity to other departments are important. The recommendations here are simple: jewelry is usually purchased spontaneously, so it is better to spend money on rent in a busy shopping center. It will be very good if there are departments nearby that target the same target audience.

As for the area, to begin with you should limit yourself to 5–6 m2. It will be possible to place shelving here, and the seller will be comfortable.

It is undesirable to occupy less than 5 m2; such savings have more disadvantages than advantages:

• a small department does not look very respectable, especially if there is a large competitors’ pavilion in the shopping center;
• a small number of people can approach him at the same time;
• if UTII is chosen as the taxation system, the base yield will be 9,000 rubles.

An island-type department would be an ideal option for selling jewelry. It is visible from all sides and you don’t even need to go into it to look at the thing you like. In addition, ready-made modules for jewelry are now sold. There are already display cases and shelves protected by shockproof glass, built-in light boxes, and stands for decorations. However, if you have limited funds, you can find a company that inexpensively makes such things to order.

Supplier selection

China, Korea and Türkiye are famous for their attractive prices for good jewelry. Buying in Europe is more expensive, but fashion originates here, so all products perfectly correspond to it, differing in safety and quality. Suppliers can also be found nearby, among domestic manufacturers.

Department design and advertising

Faceless display windows are unlikely to attract buyers, so it would be a good idea to come up with a name for your department in advance, develop a sign design, arrange shelves with goods, and think about lighting. Original branded price tags, in turn, attract the eye and contribute to the formation of the store’s image. Before the opening, it is worth advertising on TV, radio or in newspapers.

Approximate payback calculation

First you need to calculate the inventory required for at least the first month of trading. Let's assume that there should be 1000 pieces of jewelry in the department, the average purchase price of each is 200 rubles. The total amount of the reserve is 200,000 rubles.

Things will be sold, but empty shelves need to be filled. An average of 10 units are sold per day. This means that for a month, by conservative standards, you need a supply of 300 jewelry, worth 60,000 rubles. Let’s round up to 100,000. This means that to start trading you will need 300,000 worth of jewelry.

Start-up costs when opening a store:

• purchase of a batch of costume jewelry – 300,000;
• purchase of a trading module – 100,000;
• design and production of signs, different types advertising – 50,000;
• cash register, including a machine for cashless payments – 30,000;
• the cost of document preparation services is 20,000.

Total: 500 thousand rubles.

Let’s assume that the product is sold at twice the purchase price, and the monthly revenue is 150,000 rubles. Approximate expenses for the same period will be 20,000 (rent) + 30,000 (salaries to sellers) + 15,000 (taxes, purchase of stationery, etc.) + 55 (purchase of a new batch of jewelry to replace sold-out ones). After all deductions, 30,000 will remain, therefore, in the most conservative scenario, it will take 17 months to recoup the investment. But in reality, the revenue may be twice as much, for example, during the season or with a higher markup, so you will have to wait less than a year.

Starting a business

All the actions described above are a preliminary stage, mostly theoretical. Once everything is ready, it’s time to begin the practical steps of opening a store.

Choice of legal status

If you plan to open a small store, then it will be enough to register or. Most often, entrepreneurs choose an individual entrepreneur: it’s easier to open, the fines are lower, you can dispose of the proceeds as you wish, which is very important when trading jewelry. What if sales rise higher than expected during the season and you will need to buy another batch of goods? The individual entrepreneur can freely take money from the proceeds for this.

However, in the case where a business is conceived by several people who plan to expand it and eventually create a network of costume jewelry departments in different shopping centers of the city, it is better to register an LLC.

Choosing a tax system

Since 2013, companies whose activities are suitable for the application of the simplified tax system can choose any of them. On forums it is often advised to use the first one, since it is fixed and depends not on profit, but on other indicators, including the area of ​​the sales department. The jewelry store has few square meters, so the tax will also be small.

However, this option is suitable for a long-existing department with good profits, but for a recently opened department whose revenue is small, it is better to choose. The tax on the first small income will also be modest, and even during periods of decreased demand there is no need to fear that there will not be enough money to pay it.

Paperwork

After registering a legal entity, you will need to register with the tax office, obtain an INN and Goskomstat codes, register with pension and medical funds, and social insurance. Then you can begin to prepare the documents necessary to start operating the store:

• rental agreement for retail space;
• papers from Rospotrebnadzor confirming that the store does not violate the standards established for objects of this type;
• contracts for preventive disinfection, garbage removal, disposal of hazardous household waste, ventilation cleaning;
• documents from fire departments confirming the safety of the premises. It will also be necessary to appoint one of the employees as the head of fire safety and train him;
• documents for cash register;
• product certificates and letters of refusal from licensing authorities. The fact is that jewelry is not subject to licensing.

You can complete all the documents yourself without much difficulty, but you can spend 20–30 thousand on the services of companies that provide assistance in such matters. The freed up time will be useful for installing equipment and other preparations for the opening of the department.

Knowing how to open a jewelry store from scratch, you can plan and start a truly interesting and profitable business. You will have to face minor risks in the form of competition and dependence on fashion, but the relative simplicity of paperwork, moderate investments and quick payback make the jewelry trade attractive for those who want to receive a stable income.

A wedding is a solemn and exciting event in the life of every person. Girls are especially looking forward to it. Therefore, when organizing it, people try to make everything as beautiful as possible. At the same time, the families of the bride and groom want to save money and not go beyond the budget allocated for the wedding. In such a situation, they begin to search for a company that can organize a holiday, demanding reasonable money for it.

There are quite a few companies that organize weddings today. This area is now becoming popular. Creating a holiday for someone is a pleasant and not dusty activity. A person who decides to open such a business should think about whether he will find original ideas, and whether he can bring them to life. After all, the main thing in such a matter is fantasy. When considering this, you need to understand that to maximize the assessment of its relevance in your city, you will need to prepare.

Search for clients

As paradoxical as it may sound, V wedding business advertising will help clients find. However, here it will have its own specifics. To begin with, you should resort to the capabilities of the global network. It has many women's forums and sites. The advertisements displayed on them will certainly attract the attention of many future brides. You can also use social media. networks. Majority modern people spends a lot of time in them. It is likely that someone will see the ad and request services.

Another effective option is to distribute business cards and booklets through public places. For example, you can place them in a shopping center. There is always a crowd of people here. If from 1000 business cards distributed, there is a return of 10 people, then this will be a good result.

It is very important to take every client seriously. A well-decorated wedding will give the company a good reputation and, for sure, many more newlyweds will turn to its services.

Here, as in any other type of business, you cannot do without investments.

To beautifully decorate a wedding or any other celebration you will need:

• Balls.
• Colorful ribbons.
• Flowers.
• Beads.
• Material for decorating rooms.
• Candles.
• Printing products

This is of course not a complete list. Other items will be needed as you work.

To decorate the banquet hall you will have to purchase fresh flowers. Here you can establish contacts with flower shops and make purchases at wholesale prices. After all, the owner of a wedding salon will buy flowers regularly and in large quantities. The same can be said about the purchase of other components.

It is necessary to immediately make a reservation that such a business can only exist on a legal basis. At a minimum, you will need to register an IP (individual entrepreneur) certificate. Next, you will need a suitable office and high-quality furniture for it. It is unlikely that people planning to get married will entrust the organization of their wedding to a company that sits in a room that looks more like a barn. The costs for the office, furniture and registration will be about 150 - 200 thousand rubles. It wouldn’t hurt to create your own page on the global network. This will increase the prestige of the company. Its development will cost a person approximately 30-40 thousand rubles.

If you plan to hire employees, then costs will increase by another 90 - 100 thousand. This amount will include wages and tax payments. Don't forget about advertising. You will have to pay 20-30 thousand rubles for it every month.

The profitability of such a business directly depends on the scale of the services provided. After all, some people order modest weddings, while others order luxurious banquets. On average, revenue will be about 130-140 thousand rubles. There is one pattern in the wedding business - in the summer there are overflowing orders, in the winter there are almost no orders.

In the first couple of years, costs will exceed income. But after several months of work, the situation changed for the better.

Profit from a wedding planning agency

As a rule, earnings in this area depend on what kind of wedding the client orders. The more magnificent it is, the more the owner of a wedding decoration agency earns, as well as the owner (if you open this business in conjunction with a wedding salon and wedding decoration, then in this case you can get the maximum profit from this area). It must be said that in such a business the competition is very high. Therefore, you will need to come up with an original offer that will surely force a salon visitor to become a client. A successful wedding salon will bring good profits to its owner, because every day people get married.

Having worked in the wedding industry, you can safely expand the list of services provided. For example, a good and relevant idea would be to organize the decoration of banquet halls for various holidays. There are a lot of such holidays. This is an anniversary, a child's birthday, a concert. The main thing is not to lose face in front of the client, because one bad review will instantly cancel out ten positive ones.

Having achieved success in this business, you must certainly expand its boundaries. Increasing investment in advertising will bear fruit. You can also go beyond the borders and cities where the activities are carried out. It’s worth trying your hand at neighboring regions.

The main thing is to set a goal, draw up an action plan, and study the ways of competitors. A competent approach will help to implement the idea with success.

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