“Jewelry making is like art.” The president of the Estet jewelry company, Gagik Gevorkyan, made this phrase his motto, charging his colleagues with jewelry enthusiasm. A creative atmosphere surrounded the head of the most exclusive jewelry house in Russia from childhood. The boy took his first steps in the jewelry business under the guidance of his father, and then found the potential to continue and develop the family business on a national scale.

The first jewelry today seems “antediluvian” to the jeweler, but they helped the talent to reveal itself and the master to understand in which direction he needed to move. Jewelry production has become the work of a lifetime, and the Estet house does not allow itself to waste time on trifles. Gagik Gevorkyan always wants more: he understands that stopping means death, which is why the Estet jewelry house has been occupying top positions in the Russian jewelry ranking for many years and is not going to lose ground.

The desire for self-improvement helped to very quickly create a real jewelry empire. But at the same time, the director always emphasizes that the most important in his “house” are craftsmen and jewelers, and businessmen and businesswomen are only a vital necessity for the successful functioning of the company.

All jewelry from the Estet factory is created to bring joy and aesthetic pleasure. Owning such luxurious jewelry helps women and men gain the necessary confidence in their position in life. Gold rings, pendants, earrings and bracelets prove a person’s status, distinguishing him from others. The happy looks of customers, their exclamations of admiration and the original genuineness of these feelings gives the Estet jewelry company the strength to create new collections of jewelry. Jewelry catalog The company's official website is already filled with hundreds of expensive and exclusive models, but everyone will be able to find and buy exactly the jewelry that fits their budget. Prices for jewelry from the Estet jewelry house are democratic and balanced, since the company prefers sure stability rather than short-term gain.

In his youth, jeweler Gevorkyan constantly gave his jewelry to acquaintances and friends, testing his understanding of luxury and laconicism on them. He received a lot of tips in his time, and then learned to sense jewelry trends, highlighting key points and weeding out everything unnecessary and empty. As a result of such an unusual experience, the Estet jewelry house was created, incorporating all the best, both classics and modernity.

The first workshop of the Estet jewelry house was more like an author's studio. The closest people worked on an area of ​​10 square meters, and the room contained not modern jewelry equipment, but standard workbenches. But even despite such inconveniences, the company was able to prove to its customers that jewelry from the Estet jewelry house is of the highest quality.

In order for the empire to grow, Gevorkyan spent a lot of time on business trips. He understood that only reliable business partners will be able to take the still family enterprise to a new business level. And his bet worked: as soon as foreign colleagues appeared at the Estet jewelry factory, sales increased significantly. The authority of the jewelry house was based solely on the passion for the craft of the founder. Eloquence and determination bore fruit, and new jewelry released every season turned Estet into an icon of Russian jewelry style.

As for financial issues, it was not easy at first. Gevorkyan had to borrow, take out loans and loans, and spend all his savings to the last penny. Many considered this frivolity, but Gagik firmly believed in his destiny. He couldn’t imagine himself in another industry, so he didn’t have any particular doubts about the correctness of his actions.

Only a few years passed, and the cozy small jewelry workshop simply could not cope with the influx of orders that came from all over the country. It was urgently necessary to create logistics and increase production space. At the same time, the creation of modern jewelry required a fundamentally new approach and the latest equipment.

The craftsmen went to other countries to gain experience, the plant moved to a large institute building. And it took great amount efforts of the entire working team to turn empty and lifeless premises into a kingdom where expensive and exclusive jewelry is created. They were afraid of the famine, but they did their best, as a result of which the pride of the jewelry house became high-tech equipment that gives amazing results in terms of quality.

Gevorkyan calls his work team his main trump card and guarantor of success. Without the efforts of each individual and the company as a whole, nothing would have been achieved. The selection of jewelers took place in several stages, and the final word always remained with the manager. After the conversation, he always clearly understood that he really was a creator from God, and who simply came to work his working hours without worrying about the result obtained.

Gevorkyan puts forward the most stringent demands on his jewelers, financiers and technologists, but at the same time he will never demand anything that he could not fulfill himself. Such discipline at the factory affects the quality of jewelry. Rings, earrings, bracelets and pendants from Estet are impeccable, and their popularity is growing and growing.

Gevorkyan also chose the name of the jewelry house for a reason. Thus, he proved his true respect for those who chose jewelry as their destiny. Talent multiplied by perseverance, skill multiplied by diligence - these qualities give amazing results. Moreover, talent must be developed.

This is the secret of the success of the Estet jewelry house.

Today, the Estet jewelry company combines its own production, a trading house, and a jewelry store, but it all began with a small family enterprise. The first batches of the factory's products included jewelry made of cupronickel and semi-precious stones.

A few years later, production was expanded, the model range jewelry products from precious stones and gold were replenished. Currently the jewelry factory produces the widest range jewelry for women and men, as well as stylish jewelry for children. The Estet trading house wholesales its own products, as well as jewelry from attracted brands.

The range of products includes: various models rings (including wedding ones), pendants, brooches, earrings, necklaces, piercings, chains, necklaces. For elegant men, the company offers rings, signets, massive chains, bracelets, tie clips, and cufflinks. Children's jewelry from Estet is always the focus of buyers' attention: beautiful earrings, small pendants, cute rings, the design of which was developed by professional designers.

Produced under the company's brand a large number of accessories and decorations with religious themes (for Orthodox, Muslims, Jews), as well as magnificent silverware (glasses, spoons, napkin holders).

The company also has a very large selection of exclusive designer collections (products with diamonds, sapphires, emeralds).

In our online store, customers have the opportunity to purchase stylish jewelry from the Estet jewelry factory, and at the same time be confident that they are the owners of truly exclusive products. Most of the brand's jewelry is produced in a single (less often in two or three) copies, which allows us to speak about the uniqueness of the product.

Collection products from the Estet jewelry company are wonderful gift for an anniversary, wedding, and also a great opportunity to simply bring joy to a loved one.

"OLIN" company - official distributor Jewelry House "Estet" - the largest domestic manufacturer of jewelry.
Our catalog presents the best jewelry of this company, men's and women's collections, among which they are especially distinguished exclusive products, in which the traditions of Russian luxury are combined with the latest design trends.

Estet company. A little history.

This famous jewelry company was founded in 1991. The founder of the company, Gagik Gevorkyan, began working in a small family workshop at this time. Thanks to his outstanding leadership abilities, Gevorkyan assembled his team and turned the family business into a large enterprise. Under the leadership of experienced artist Robert Melkumyan, the jewelry factory began to produce original products from semiprecious stones and cupronickel.

Three years passed and silver began to be used in the workshop. Born around the same time form style company and its name “Esthete”, which perfectly harmonized with the new jewelry. By 1994, the company had significantly expanded its product range to include jewelry made of gold and precious stones. At the beginning of the new millennium, the Estet jewelry company offered its customers new collection, consisting of impressive diamond pieces. By 2006, the jewelry factory became one of the five largest players in the domestic market. The next stage in the development of the company was the production of exclusive jewelry. The latter helped the Estet company gain recognition from the professional community around the world and enter the European market.

Among the assortment of jewelry from the Estet jewelry factory, every connoisseur of beauty can always find “his” item. Here you can choose the original wedding ring, seeing which, your bride will certainly say “yes!”; status cufflinks with diamonds worthy of a future millionaire; exquisite earrings and pendants, and much more. Most of the jewelry is made in just a couple of pieces, which makes them truly unique.

A distinctive feature of the products presented in Estet jewelry stores is luxurious materials, masterful execution and a wide selection of luxury jewelry. The Estet jewelry company follows the latest fashion trends, and today you can purchase jewelry using enamel, which is at the peak of popularity.

In our online store everyone will be able to purchase the best products of the brand, made of gold and silver, inlaid with diamonds, rubies, sapphires and other precious stones.

The Estet company is one of the leaders in the Russian jewelry industry. The structure of the enterprise includes the Estet jewelry factory, a network of its own jewelry stores and several jewelry brands that it develops in the Russian and international markets. All structural units of the company today are united under the heading Gevorkyan Jewelry Group .

Jewelry factory Estet - from a small workshop to large production

The history of the Estet plant is in many ways similar to the history of many successful enterprises created in our country from scratch.

The jewelry house began in 1991, when the Estet company was created on the basis of a family workshop. The first jewelry was created from cupronickel and semi-precious stones. In 1994, following increased demand, the jewelry company began producing jewelry made of gold and precious stones. In 2000, jewelry with diamonds appeared in the Esteta catalogue, and in 2007, silver items. In 2007, the jewelry company acquired its own 7-story building in Moscow at 4 Vetkina Street, which became a production site, exhibition hall and the Reception House at the same time.

Today the Estet jewelry factory is one of the largest production facilities in Europe. The plant has modern equipment for the production of all types of jewelry. The company has its own cutting plant, which allows it to produce diamonds independently.

The Estet jewelry house actively cooperates with large international companies and introduces foreign jewelry brands to the Russian market. In 2010, the company, together with the Swiss PROTIME Ltd. founded the company ProTime RUS, which distributes watches of famous Swiss brands in Russia.

The company actively participates in major jewelry exhibitions and industry events, publishes the Esthet magazine, and also regularly independently organizes various thematic events. Since 2011, the Estet premises have regularly held Estet Fashion Week , with the participation of leading Russian and foreign fashion designers.

Jewelry from the Estet factory and its brands

The company produces about 25 thousand types of jewelry. The catalog of the Estet factory includes both simple inexpensive jewelry and designer works of absolutely amazing beauty and complexity of execution.

Today, the plant’s products are manufactured under two brands that the company develops:

• premium-level jewelry GEVORKYAN Fine Jewelery (instagram @ gevorkyanjewelry)

Products produced by Estet have received many awards and nominations at Russian and international exhibitions.

In 2013, the ring “The Secret of the Swan” from the Estet House received the main prize “For Outstanding Design”
at the international competition International Jewelery Design Excellence Award in Hong Kong.

Jewelry products from the Estet factory are presented in the network of branded showrooms, as well as in the stores of numerous company partners in Russia and abroad.

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